Career Information Related
Management: Marketing 

Management Marketing Department Web Site

Sample of Job Titles and Salary Ranges

Marketing, as a career, has numerous areas of potential employment. They can be divided both academically and vocationally into two groups. The first is marketing as it exists as a basic subject. It is an ‘umbrella’ that covers a variety of applications that relate to the central identity. This collective world of work is represented by the Introduction to Marketing course and identified by the availability of jobs in Marketing Research, Organizational Buying, Public Relations, Product Distribution, and Brand Management. Each of these areas is listed below with a sampling of job titles and a salary range of estimated earning potential.

Job Titles Salary Ranges

Marketing Research: $25,000 to $50,000

  • Research Assistant
  • Senior Analyst
  • Project Manager

Organizational Buying: $20,000 to $50,000

  • Purchasing Agent
  • Account Consultant
  • Facilities Manager

Public Relations: $25,000 to $75,000

  • Information Specialist
  • Outreach Representative
  • Communication Manager

Product Distribution: $20,000 to $50,000

  • Manufacturing Representative
  • Distribution Channel Analyst
  • Transportation Coordinator

Brand Management: $40,000 to $80,000

  • Brand Line Supervisor
  • Competition Specialist
  • Product Manager


As a student of the Marketing discipline there are additional career alternatives that can successfully offer you a dynamic world of work and a promising future. The key fields, all of which are matched by college courses, are:
  • Sales Principles of Selling
  • Retailing Principles of Retailing
  • Buyer Behavior Consumer Behavior
  • Advertising Principles of Advertising

Marketing, as previously noted, is also included for potential workplace assessment.

Job Titles Salary Ranges

Sales: $25,000 to $100,000

  • Sales Representative
  • Sales Counselor
  • Account Executive

Retailing: $20,000 to $70,000

  • Product Demonstrator
  • Retail Merchandiser
  • Store Manager

Buyer Behavior: $25,000 to $75,000

  • Communications Analyst
  • Consumer Representative
  • Contract Coordinator

Advertising: $30,000 to $90,000

  • Contract Assistant
  • Account Supervisor
  • Production Manager

Marketing: $20,000 to $100,000

  • Direct Marketing Specialist
  • Internet Consultant
  • Marketing Analyst
  • Marketing Manager


Salary Information

Possible Employers

Contemporary success in marketing is best illustrated by recent research that determined the fact that upper-level executive candidates were primarily located in and promoted from the field of marketing as opposed to finance, operations, or other management functions. To determine a ‘feel for the action’, the below references to possible employment are listed by product types or commercial activities that are available locally and/or nationally. Each product or activity is exemplified by a sampling of organizations that have reflected their employment requirements in current area news publications.

Product Type/Commercial Activity Sample Organization/s

  • Automotive    DARCARS; KOONS; HBL
  • Clothing         CHICO’S; Today’s Man; Aldo Shoes
  • Communication COMCAST; WORLDCOM; MCI
  • Education University of Maryland; Georgetown University
  • Electronics Tweeter Etc.; Circuit City; XEROX
  • Entertainment Washington Ballet; National Sports Marketing Co.
  • Financing American Express; MCTFCU; MetLife Insurance Company
  • Flowers/Gardens Johnson’s Flower + Garden Center; American Plant Food Company; Food Giant; Peapod; Trader Joe’s
  • Furniture Marlo Furniture; Blue Chair Design
  • General Merchandising Hecht’s; Bloomingdale; Sears
  • Home Furnishing Bed, Bath + Beyond; Next Day Blinds; Crate + Barrel
  • Hospitality Marriott; McDonald’s
  • Internet Merchandising XO.COM; CCPACE.COM
  • Non-Profit Merchandising American Red Cross; NEA; Goodwill Industries; Chesapeake Bay Trust; Smithsonian Institution
  • Photography Ritz Cameras; MOTOPHOTO
  • Publishing Trader Publishing Co.; Clipper Magazine
  • Sound Systems Bose Corporation
  • Sporting Goods Modell’s; Fleet Feet Co.
  • Transportation AVIS; Jet Blue Airways; Eyre Bus Co.


Sources of Additional Information


Return to Career Programs

Date Reviewed:  Spring 2005 awb