| Marketing,
as a career, has numerous areas of potential employment. They can
be divided both academically and vocationally into two groups. The
first is marketing as it exists as a basic subject. It is an ‘umbrella’
that covers a variety of applications that relate to the central
identity. This collective world of work is represented by the Introduction
to Marketing course and identified by the availability of
jobs in Marketing Research, Organizational Buying, Public
Relations, Product Distribution, and Brand Management. Each of
these areas is listed below with a sampling of job titles and a
salary range of estimated earning potential.
Job Titles Salary Ranges
Marketing Research: $25,000 to $50,000
- Research Assistant
- Senior Analyst
- Project Manager
Organizational Buying: $20,000 to $50,000
- Purchasing Agent
- Account Consultant
- Facilities Manager
Public Relations: $25,000 to $75,000
- Information Specialist
- Outreach Representative
- Communication Manager
Product Distribution: $20,000 to $50,000
- Manufacturing Representative
- Distribution Channel Analyst
- Transportation Coordinator
Brand Management: $40,000 to $80,000
- Brand Line Supervisor
- Competition Specialist
- Product Manager
|
As a
student of the Marketing discipline there are additional career
alternatives that can successfully offer you a dynamic world of
work and a promising future. The key fields, all of which are
matched by college courses, are:
- Sales Principles of Selling
- Retailing Principles of Retailing
- Buyer Behavior Consumer Behavior
- Advertising Principles of Advertising
Marketing, as previously noted, is also included for potential
workplace assessment.
Job Titles Salary Ranges
Sales: $25,000 to $100,000
- Sales Representative
- Sales Counselor
- Account Executive
Retailing: $20,000 to $70,000
- Product Demonstrator
- Retail Merchandiser
- Store Manager
Buyer Behavior: $25,000 to $75,000
- Communications Analyst
- Consumer Representative
- Contract Coordinator
Advertising: $30,000 to $90,000
- Contract Assistant
- Account Supervisor
- Production Manager
Marketing: $20,000 to $100,000
- Direct Marketing Specialist
- Internet Consultant
- Marketing Analyst
- Marketing Manager
|