Office
of Marketing
Montgomery College Office
of Marketing serves as catalyst to ensure consistency between
College mission, message and actual performance. It is
responsible for understanding and interpreting College mission,
values, and key directions and communicating these consistently
and publicly to diverse external audiences through the creation
of high impact, effective, creative, long-term marketing campaigns.
The unit also directs market
research, assesses market factors, analyzes target market
demographic and psycho-graphic qualities, develops creative strategies
and designs visionary campaigns to achieve enrollment projections,
communications and marketing goals. Initiates strategies
to ensure that College services meet those needs.
Office of Marketing
Montgomery College
900 Hungerford Drive, Suite 200
Rockville, MD 20850
phone: 240-567-7205
fax: 240-567-7950
e-mail: lisa.burl@montgomerycollege.edu
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