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"All labor that
uplifts humanity has dignity and importance and should be undertaken with
painstaking excellence."
Martin Luther King, Jr.
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CA274 E-Commerce Web Sites: Administration, Security and Marketing
Course Description
A study of electronic commerce revenue models and business strategies, involving the various network-based transactions among producers, consumers, businesses and institutions. Topics include: legal, business and marketing strategies, online revenue models, web site administration, the history and challenges of e-commerce, organizational design and infrastructure, an overview of sever hardware and software, security concerns, and the risks and benefits of e-commerce. Emphasis will be on practical applications and contemporary issues. (3 semester hours)
student quote
| "I thought you might like to know that this course was my
first online class, and because of the professional nature of yourself
and the other students, I enjoyed the experience very much."
- Ryan |
Prerequisites/Corequisites
Prequisites: None, however CA272 is strongly recommended.
Assessment levels: EN101/101A, MA 091, RD120.
Goals and/or Objectives
Upon successful completion of this course, the student should be able to achieve the following learning outcomes:
Development and enhancement of non-technical skills
- Speak and write about the course topics with sufficient proficiency
- Apply critical thinking to a variety of topics in the course
Security & Network Basics
- Analyze and identify potential security threats and risks and recommend possible defenses
- Explain networking basics as they relate to the Internet and local area networks
Web Hosting, Server Hardware and Software
- Compare, recommend, and select basic server hardware and software
- Research, compare, and recommend Web hosting and domain name registration options
Foundation of Electronic Commerce
- Describe the benefits and limitations of e-commerce
- Describe the challenges of e-commerce and the role it serves in our economy
E-Business Models
- Identify and describe the various e-commerce models, including shopping cart technology, online shopping malls, auction and portal models, and dynamic pricing models
Marketing E-Business
- Understand and discuss the unique nature of marketing and e-business, including affiliate programs, e-customer relationships, and e-mail promotion
Legal and Ethical Issues
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Understand and discuss privacy and security issues as well as other legal areas of concern
- Identify cybercrime
- Discuss the issue of internet taxation
- Discuss the globalizing and international impact of e-commerce
Social and political Issues
- Understand and describe the social and health concerns of the Internet and e-commerce
- Address the topics of online communities and online charities
- Describe the impact of e-commerce and the internet on information availability
Accessibility
- Discuss the accessibility of e-commerce to people with a variety of impairments
- Discuss accessibility issues from business perspective
Please note that the information provided here is only a
guideline and may occasionally be out of date. Official current
semester course description language can be found at:
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