Keywords

Selecting Keywords:

• Products - Itemize
• Services - Itemize
• Synonyms
• What terms would people use to search for your products or services?
• Google Keyword Suggestion Tool
  • You'll be asked to sign in and set up an Adword account using a Google gmail address
  • Keyword Tool
• AdWords Account Sign-in - https://adwords.google.com/um/Signup#ac.0
• Geographic Location(s)
• Doing Business As Name
• Example:  Joe's Surf Shop, Key Largo, Florida
• Pennecamp National Park   Florida State Park Service Pennekamp site - note the difference in ranking.