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Promoting Your Small Business Effectively
Through the Web

CMP 819

Prof. Raymond J. Kimball, Montgomery College, TechLEAP/WebLEAP Program

Course Description

This course will cover Web site promotion techniques, tools and tips for maximixing search engine an directory "top 20" placement, including the proper use of META taks, file and page names, understanding and exploiting search engine formulas (altorighms) and other important web site promotion tools.  It also shows you how to design a successful "tergeted marketing Web advertising program through Google and/or other major search engines that help generate small business results on limited ad budgets.  You will learn how to develop a successful Web-based ad campaign, and how to use search engine research formulas and ad programs to your advantage.

Textbook - 101 Ways to Promote Your Web Site, Susan Sweeney, Sixth Ed., © 2006 Maximum Press, ISBN 1-931644-46-2

Companion web site - http://www.maxpress.com, 1016e, sat

Textbook Resources - http://www.susansweeney.com/marketing.html

Optional Text - The Design of Sites:  Patterns, Principles, and Processes for Crafting a Customer-Centered Web Experience, Van Duyne, Landay, and Hong, Fifth Ed., Addison-Wesley, ISBN 020172149X.