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Digital Communications Management and Social Media Marketing ITI-052

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Learn how to manage, market, and coordinate "digital communications" packages for business using social media, Web sites, mobile device location apps., video, pod casts, IPad apps, and other new media. Topics include social media and mobile application technologies, types, and uses; developing online communities; coordinating social media strategies and online marketing projects; Web analytics, results measurement, risks and benefits, targeting, tracking, and ROI. This course is for IT professionals and Web designers/developers; marketing, communications, and PR managers; business owners and association managers, and those seeking to become Social Media managers and marketers.

Textbook: Please bring your textbook to the first class session. See MC Bookstores for more information on your textbook.

Updated information about our classes may be found on our Continuing Education Classes home page.

Classroom Hours: 9