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Search Engine Optimization, ITI-054

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Learn Search Engine Optimization (SEO) techniques, tweaks, and strategies for optimizing Web site performance, Social Media (e.g. Facebook, Twitter), and Blogs (e.g. WordPress, Blogger). Learn how to optimize site structure, page content, images, keyword placement, title, meta and headers, file, folder and server names, links and images. Learn how to create communities with social media, optimize blog posts, build link aggregation strategies and reviews, and run analytics to track results. Learn how to develop effective, budget-conscious, targeted market pay-per-click campaigns; installing SEO plug-ins, and using available Web tools and software to implement and track your strategies and results.

Textbook: Please bring your textbook to the first class session. See MC Bookstores for more information on your textbook.

Technology update: Please bring a Flash Drive/Memory Stick 512MB or larger to class which will enable you to save your class work.