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For Immediate Release (01-02)
Date: January 17, 2001
Contact: Steve Simon, 240-567-7952

New Montgomery College Communications Institute Offers Workshops, Seminars on Media and Public Relations

Geared for busy working adults, Montgomery College’s new Communications Institute now offers a series of short courses and seminars to help individuals develop their skills in media and public relations. Led by distinguished Washington-area professionals, sessions offer hands-on practice, real-world examples and current professional techniques.

Among the workshops being offered are:

How to Write It So Editors Will Publish It
Feb. 6–March 6. You’ll learn news writing skills to craft news and feature articles for newspapers, newsletters, and magazines (5 sessions).

When the Media Comes Knocking at Your Door
Feb. 13. Learn how to deal with an adversarial news media -- learn what to say, what not to say, when to say it, and how to say it. (1 session)

Lifetime Tools--Lifetime Clients
Feb. 21. Learn how to convert a one-time customer into a client forever (1 session).

Perception: How to Promote It
March 21. Find out from an expert how to ensure the perception you desire to convey becomes a reality (1 session).

Role Playing the Role … and The Responsibilities (The Anatomy of Corporate Media Relations)
March 21. Students get a realistic presentation of how corporate media professional get coverage in print, on TV and radio, and on the Internet (1 session).

Making News in the News Capital of the World
April 3–17. Find out how the "pros" convert ordinary news opportunities into extraordinary ones, presented by William C. Rolle, Jr., who has more than 40 years’ experience in making news in Washington (3 sessions).

Hooking the Hostile Media
April 20. Learn how to approach the news media and get the desired results in a two-hour seminar that uses real case studies and high profile, celebrity media examples (1 session).

For more information, contact Montgomery College’s Workforce Development and Continuing Education Office at 240-567-5188 or visit Continuing Education online at www.montgomerycollege.edu and click "Explore MC."

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