ADVERTISING ART
There are two tracks leading to the A.A.S. in advertising
art: advertising design and illustration. In addition, two certificate
curricula are offered: (1) computer graphics: art and animation and
(2) graphic design with the computer.
Appropriate courses may be used toward development of marketable
skills, for avocational interests, or for possible transfer. A student
interested in any of the A.A.S. or certificate curricula should consult
an academic adviser in the Visual Communications Technologies Department.
Advertising Art A.A.S.
The advertising design track prepares the student for
employment in the field of graphic communication. Emphasis is placed
on the creative application of design principles to problems in advertising
and communication.
| First Semester |
| AA 121 |
Advertising Art Fundamentals |
3
|
| AA 127 |
Visual Communication Production I |
3
|
| AR 101 |
Drawing I |
3
|
| AR 103 |
Design I |
3
|
| EN 101 |
Techniques of Reading and Writing |
3
|
Second Semester |
| AA 110 |
Computer Essentials for the Graphic Designer |
4
|
| or |
|
|
| AA 111 |
Introduction to the Macintosh |
1
|
| AA 124 |
Advertising Design I |
3
|
| AA 134 |
Illustration I |
3
|
| AR 102 |
Drawing II |
3
|
| |
English foundation |
3
|
Third Semester |
| AA 212 |
Publication Design with QuarkXPress |
4
|
| AA 216 |
Digital Imaging with Illustrator |
4
|
| AR 223 |
Advertising Design II |
3
|
| AR 107 |
Art History I |
3
|
| |
Health foundation |
1
|
| |
Mathematics foundation |
3
|
Fourth Semester |
| AA 224 |
Advertising Design III |
3
|
| AR 108 |
Art History II |
3
|
| |
Speech foundation |
3
|
| |
Behavioral and social sciences distribution
|
3
|
| |
Natural sciences lab distribution
|
4
|
|
Total credit hours 62 (65)
|
This certificate curriculum emphasizes the aesthetic knowledge
and technical skills necessary to produce effective computer graphics
and animation. Upon completing the curriculum, students may enter
the commercial job market, apply this certificate toward a degree
in computer graphics at another institution, or advance with their
artistic careers.
| AR 101 |
Drawing I |
3
|
| AR 103 |
Design I |
3
|
| CG 120 |
Computer Graphics: Art and Illustration
I |
4
|
| CG 121 |
Computer Graphics: Art and Illustration
II |
4
|
| CG 210 |
Computer Animation and Illustration |
4
|
| CG 222 |
Computer Graphics: 3-D Modeling |
4
|
| TR 101 |
Digital Video/Audio |
4
|
| |
Electives* |
6–8
|
| |
Total credit
hours 32– 34
|
|
* Select six to eight credit hours from
the following list: AA 110, AA 121, AA 124, AA 134, AA 214, AA 216,
AA 224, AA 225, AR 102, AR 105, AR 201, AR 205, AR 224, CA 161, CG
226, CT 183, HP 251, and PG 165. AA 224 and CT 183 have
prerequisites that may be waived at the department's discretion. It
is suggested that those certificate candidates who wish to pursue a
career in graphics for publication take AA 110 and AA 214 as
electives.
|
Graphic Design with the Computer
Certificate (R)
This certificate curriculum prepares the student for immediate
employment in graphic design using the computer in today's electronic
applied art and design studio. Courses are designed to provide from
introductory to advanced training in the skills necessary to succeed
as a professional in this industry.
| Required
Courses for Print Media Track (13–16
credit hours) |
| AA 110 |
Computer Essentials for the Graphic Designer |
4
|
|
or
|
|
|
| AA 111 |
Introduction to the Macintosh |
1
|
| AA 212 |
Publication Design with QuarkXPress |
4
|
| AA 214 |
Digital Imaging with Photoshop |
4
|
| AA 216 |
Digital Imaging with Illustrator |
4
|
Required Courses for Web Design
Track (13–16 credit hours) |
| AA 110 |
Computer Essentials for the Graphic Designer |
4
|
| or |
|
|
| AA 111 |
Introduction to the Macintosh |
1
|
| AA 214 |
Digital Imaging with Photoshop |
4
|
| AA 216 |
Digital Imaging with Illustrator |
4
|
| AA 218 |
Graphic Design for the Web |
4
|
Elective Courses * (6–8 credit
hours) |
| AA 121 |
Advertising Art Fundamentals |
3
|
| AA 124 |
Advertising Design I |
3
|
| AA 212 |
Publication Design with QuarkXPress |
4
|
| AA 218 |
Graphic Design for theWeb
|
4
|
| AA 220 |
Digital Image Production |
4
|
| |
AA or AR elective |
3
|
| CG 120 |
Computer Graphics: Art and Illustration
I |
4
|
| CG 121 |
Computer Graphics: Art and Illustration
II |
4
|
| CG 210 |
Computer Animation and Illustration
|
4
|
| CG 222 |
Computer Graphics: 3-D Modeling |
4
|
| TR 101 |
Digital Video/Audio |
4
|
|
Total credit hours (for each track)
19– 24
|
| * Students with no graphic
design background should select AA 121 and AA 124 to complete their
electives. Students with graphic design background should select CG
120, CG 121, CG 210, or any 200-level computer-based advertising art
course not already taken. |
Advertising Art A.A.S.
This track prepares the student for employment as an
illustrator. Subject interpretation, communication, and technical
skills are stressed in the preparation of the student's portfolio.
| First Semester |
| AA 121 |
Advertising Art Fundamentals |
3
|
| AR 101 |
Drawing I |
3
|
| AR 103 |
Design I |
3
|
| EN 101 |
Techniques of Reading and Writing |
3
|
| |
Behavioral and social sciences distribution
|
3
|
Second Semester |
| AA 134 |
Illustration I |
3
|
| AR 102 |
Drawing II |
3
|
| CG 120 |
Computer Graphics: Art and Illustration
I |
4
|
| |
English foundation |
3
|
| |
Health foundation |
1
|
Third Semester |
| AA 135 |
Illustration II |
3
|
| AR 107 |
Art History I |
3
|
| AR 201 |
Painting I |
3
|
| CG 121 |
Computer Graphics: Art and Illustration
II |
4
|
| |
Mathematics foundation |
3
|
Fourth Semester |
| AA 234 |
Illustration III |
3
|
| AR 108 |
Art History II |
3
|
| CG 210 |
Computer Animation and Illustration |
4
|
| SP 108 |
Fundamentals of Speech |
3
|
| |
Natural sciences lab distribution
|
4
|
|
Total credit hours 62
|
|