Curricula: Advertising Art - Montgomery College, Maryland

There are two tracks leading to the A.A.S. in advertising art: advertising design and illustration. In addition, two certificate curricula are offered: (1) computer graphics: art and animation and (2) graphic design with the computer.

Appropriate courses may be used toward development of marketable skills, for avocational interests, or for possible transfer. A student interested in any of the A.A.S. or certificate curricula should consult an academic adviser in the Visual Communications Technologies Department.

The advertising design track prepares the student for employment in the field of graphic communication. Emphasis is placed on the creative application of design principles to problems in advertising and communication.

*First Semester*
AA 121	Advertising Art Fundamentals	3
AA 127	Visual Communication Production I	3
AR 101	Introduction to Drawing	3
AR 103	Two-Dimensional Design	3
EN 101	Techniques of Reading and Writing I	3
*Second Semester*
AA 110	Computer Essentials for the Graphic Designer	4
or
AA 111	Introduction to the Macintosh	1
AA 124	Advertising Design I	3
AA 134	Illustration I	3
AR 115	Figure Drawing I	3
	English foundation	3
*Third Semester*
AA 212	Publication Design with QuarkXPress	4
AA 216	Digital Imaging with Illustrator	4
AR 223	Advertising Design II	3
AR 107	Art History I	3
	Health foundation	1
	Mathematics foundation	3
*Fourth Semester*
AA 224	Advertising Design III	3
AR 108	Art History II	3
	Speech foundation	3
	Behavioral and social sciences distribution	3
	Natural sciences lab distribution	4
Total credit hours 62 (65)

This certificate curriculum emphasizes the aesthetic knowledge and technical skills necessary to produce effective computer graphics and animation. Upon completing the curriculum, students may enter the commercial job market, apply this certificate toward a degree in computer graphics at another institution, or advance with their artistic careers.

Graphic Design with the Computer Certificate (R): 205

This certificate curriculum prepares the student for immediate employment in graphic design using the computer in today’s electronic applied art and design studio. Courses are designed to provide from introductory to advanced training in the skills necessary to succeed as a professional in this industry.

*Required Courses for Print Media Track (13–16 credit hours)*
AA 110	Computer Essentials for the Graphic Designer	4
or
AA 111	Introduction to the Macintosh	1
AA 212	Publication Design with QuarkXPress	4
AA 214	Digital Imaging with Photoshop	4
AA 216	Digital Imaging with Illustrator	4
*Required Courses for Web Design Track (13–16 credit hours)*
AA 110	Computer Essentials for the Graphic Designer	4
or
AA 111	Introduction to the Macintosh	1
AA 214	Digital Imaging with Photoshop	4
AA 216	Digital Imaging with Illustrator	4
AA 218	Graphic Design for the Web	4
*Elective Courses* * (6–*8 credit hours)*
AA 121	Advertising Art Fundamentals	3
AA 124	Advertising Design I	3
AA 212	Publication Design with QuarkXPress	4
AA 218	Graphic Design for theWeb	4
AA 220	Digital Image Production	4
	AA or AR elective	3
CG 120	Computer Graphics: Art and Illustration I	4
CG 121	Computer Graphics: Art and Illustration II	4
CG 210	Computer Animation and Illustration	4
CG 222	Computer Graphics: 3-D Modeling	4
TR 101	Digital Video/Audio	4
Total credit hours (for each track) 19– 24
* Students with no graphic design background should select AA 121 and AA 124 to complete their electives. Students with graphic design background should select CG 120, CG 121, CG 210, or any 200-level computer-based advertising art course not already taken.

This track prepares the student for employment as an illustrator. Subject interpretation, communication, and technical skills are stressed in the preparation of the student’s portfolio.