News!

Events!

Ads!

Pictures!

 

Audience - Talk to your audience, not yourself.
Image     -  Build a positive image with activity graphics.  
Message - Write short (10-word) "Headline Links."
Content  -  Keep content "Above the Fold."
Plan Ahead.  Plan in advance:

• Collect Site Assets

• Storyboard & Design

• Allocate scarce web real estate carefully

• If Content is "below the fold," give an index at the top of the page.

• Recognize the value of Lists with Links!