This should suggest to you that the appearance of the key search term in the Title tag is the single most important opportunity for your page to be "found" and returned in the top 10 - 20 of Google.

It also suggests that the META Description tag is the second most important location for key word placement.

Finally, it suggests that the META Key Word Tag may be irrelevant.  People tend to over-use the META Key Word tag, loading it up with superfluous, redundant, and, in some cases, misleading word strings and terms.  Accordingly, Google is not ranking its search results based on key word placement in the META Key word tag.  

Instead, the rankings are based on the search term's appearance, and its order of appearance, in the Title tag and Meta Description tag.

By studying how the Google and other search engines work, you would then make the following changes in how you approach your main marketing tools on the web -- the Title and Meta Description tags.  Here are some pointers.

1. Best Search word first = “Network” or “Security"
2. 3 types of key words

• Service and product key words
• Location – e.g., Montgomery County, Washington.,D.C., Virginia
• Name of Business – least important search term. People who know your business name and search on it will find you anyway. You want people who don’t know you to find you.  The title bar for "Sam's Surf Shop" in Key West Florida probably should read:
• <title>Surfboards, Scuba, snorkeling, snorkel, Swim, Bathing Suits, Key West, Keys, Florida, Sam's Surf Shop</title>
• If you put the company name first, you defeat your main purpose of locating new customers.  Who is going to search for scuba gear in the Keys by using the search term "Sam's????" 
• The first search terms should describe services or products
• Second, location(s).  What is your market?  What are the location search terms people who want to find you are most likely to use?  Maryland, Montgomery County, Washington, D.C., Virginia.  What is your market area? Put it in the title bar.
• Third, Company name.  This is the reverse of how most people think of titling a web page, and is different from what most web textbooks describe.  Why? Not everyone has studied how search engines work.
• We increased a restaurant's catering business within 4 weeks of placing the word "Catering" first in the Title bar of the restaurant's catering page. 
• Paying for web location also is an option.  The above tips of the trade assume you are not paying for location.

1. Change the Top search terms (e./g., services provided) on different pages:
1. Home Page = “Security”
2. P2 - Network
3. P3 - Computer, Computers,
4. P4 – Cybersecurity
5. What would people search on to find businesses like yours
6. Firewall sticks out at me, too
7. Spam
8. Spyware
9. Intrusion
2. Current title tags are way too long.
3. Example for Home Page = Security, Network, Networks, Cybersecurity, Computers, Computer, Maryland, Montgomery County, Washington Metro, Virginia, Silk Route Security.
1. Vary which service word is first on the internal pages, but also include location and name of business.
2. Firewalls, etc.
4. META Description Tags = One, sentence description which repeats the key words but in sentence form.
1. Example = Network security solutions using firewalls, anti-spam cyber-security software for computers is provided by Silk Route Security in Maryland, Montgomery County, Washington, D.C. Metro, and Virginia