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SEARCH ENGINE OPTIMIZATION
Audience/Market Definitions     Keyword Generation      Creating Pages       Web Site Structure
Optimizing Navigation                  Web Site Content          Blogging and Communities

Designing a Search-Engine Friendly Site -

  • Market Analysis
  • Topics:  What are your web site topics?
    • What are your products?
    • What are your services?  What information are you providing?
  • Market & Target Audience
    • Who is your audience?
      • Age, gender, education, disposable income, interests?
    • Sub-markets - Are there discrete sub-markets or target audiences?
    • Geographic Markets and Sub-Markets- Is your market:
      • National? Regional?  If regional, are there targeted sub-markets?
      • Chevy Chase, Fairfax, Bethesda, Rockville, Potomac
  • Search Engine Ranking Priorities
    • Title Bar
    • Meta Description Tag
    • First Paragraph of Web Page
    • URL, page name
    • Links!  Link Strategy,
  • Less Important
    • Meta Keywords Tag - Abuse, Over-Use
    • Graphics, Image Map "Alt" Attributes
    • Movies, Multimedia
  • Keyword Spreadsheet / Database - Let's start! 
  • Products & Services
  • Geographic Market Area
  • Customers, Consumers, Users
  • Market - Competitors
  • Developing Search Terms
  • Results & Ranking

Hour 2 - Search Engine Submissions