Google Analytics Keyword Suggestion Tool

Setting Up Google Analytics Account

• www.google.com/analytics
• Set up account for www.montgomerycollege.edu/~rkimball
• Use GMail account
• Take the "Product Tour"

Keyword Suggestion Tool

• https://adwords.google.com/select/KeywordToolExternal

Link Strategy

• Link Strategy - Time, friends, allies, great web site, good content, good products or services.
• Netmechanic - http://www.netmechanic.com
• Overture - p. 128 -
• WebPosition Gold2 - http://www.webposition.com/

Pay For Play

• Google AdWords - - https://adwords.google.com/select/
  • Geotargeting -
  • Dayparting -
• Yahoo Search Marketing (formerly Overture) - http://searchmarketing.yahoo.com/