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Search Engine Optimization (SEO) Checklist
| Item | Tips/Discussion | Resources |
|---|---|---|
| Redesign Your Web Site | - URL - Reserved Name |
|
| "Keep It Simple" Web Sites To Maximize Searchability |
"Clean Code" "Minimize" Technology - Search = "text" - Site Users - Graphics, Multimedia |
Web Site Types - Organization-Driven - Technology-Driven - Database - Driven - User/Visitor Friendly |
| An Accessible Web Site is a "Clean" Web Site | Role of Federal 508 Web Accessibility Rules and "Clean Coded" web sites | Federal 508 Web Accessibility Guidelines |
| Keywords | - Market research - ask your customers - List Primary Keywords - Group Keywords by: -- Products -- Services -- Geographic Locations -- Brand names, trademarks |
|
| Secondary Keywords | If your keywords are highly competitive on the web, make a list of secondary key words and phrases. See | |
| Marketing Strategy | Develop a Marketing Strategy. Which of the strategies below are you going to use? | |
| Pay-To-Play | - Google AdWords - Yahoo Marketing - MSN adCenter |
|
| Sample Giveaways | ||
| Coupons & Discounts | ||
| News & Events Calendar | Very Helpful! Requires managing the site | |
| "Stickiness" Elements | - News - Blogs - RSS Feeds |
|
| Tip of the Day / Week / Featured Product | ||
| Viral Marketing | Consumer Referrals - Feedback - Recommend this site - Newsletter - "Pass it On" Viral Marketing |
- Emails |
| Permission Marketing | Get the customer's email address!! Use This! |
- Email forms - Contact Us - Would you like more information? - Would you like updates? |
| Link Strategies | Sweeney, Ch. 16 | |
| Meta-Indexes | - Subject-related lists - Geo-related - "Alaska" - Industry-related lists - "Plastic Surgeons" |
Search directory, list, index, table, resource, reference, guide - Free |
| Affiliate Programs | www.webposition.com | |
| Blogs | Wordpress.org | |