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Brand Campaign

Exceptional Education. Extraordinary Outcomes.
MC logo with Exceptional Education, Extraordinary Outcomes tagline

Montgomery College is excited to announce the launch of a new brand! The refreshed brand includes a new logo, tagline (Exceptional Education. Extraordinary Outcomes.), visual identity, brand platform, and brand messaging.

It is important to know that our brand is more than our logo or tagline. It’s how we convey our values, deliver on our mission, and express the excellence of the Montgomery College experience.

When we communicate with consistency and confidence, we reshape narratives and reinforce our reputation for exceptional, inclusive education.

Brand Voice

Montgomery College’s brand voice reflects who we are: inclusive, aspirational, and adaptive. It brings to life our belief that exceptional education should be accessible to all—not reserved for the elite. Our voice reinforces Montgomery College’s value propositions—academic excellence, unmatched accessibility, and comprehensive support—and expresses our brand drivers in every message. Whether speaking to students, partners, or the broader community, our voice inspires connection, celebrates diversity, and strengthens our reputation as a bold, high-impact institution transforming lives and communities.

Brand Resources

Please help us with the brand launch! We need everyone in the MC community to work together to ensure that our brand messaging and visual identity is consistent and clear.

Visit our brand webpage for our brand style guide, logos, email signature, zoom backgrounds, and PowerPoint templates.

If you have any brand-related project requests, you can submit a Marketing and Communications request.

A female dance student jumping through the MC logo with the tagline "Start Local, Go Far" next to her in white and red.

A blue box with the wording Academic Excellence & Workforce Readiness and an image of a male student walking on campus

Two colorful pullup banners. One featuring a smiling male student with the tagline "Flexibility & Accessibility" and a female nursing student with the tagline "Your Dreams. Our Priority".

A rendering of a shuttle bus wrap with the new MC logo and a male African American student. It also includes the tagline, "Forward Towared Extraordinary".

Frequently Asked Questions

Over the past several months, Montgomery College has engaged in a thoughtful and collaborative brand refresh process to better reflect who we are today and where we’re headed. We’re rolling out the brand starting this fall and continuing throughout this year and into FY27.
 
Many of you may have questions about the brand refresh or are getting questions from your teams. This resource answers common questions about the brand and will be updated with additional questions and answers based on what we’re hearing from the College community.

A brand is an organization’s unique identity. It is how the organization perceives itself and how it is perceived by others. Another way to think of a brand: A story told to and experienced by an organization’s audience.
 
The parts that make up a brand include:
  • Visuals, like logos, fonts, and colors
  • Personality, like values, tone, and culture
  • Voice, like messaging, campaigns, and storytelling 

Yet a brand impacts more than just how an organization presents itself to the world. It drives the organization’s strategy, decisions, and how it delivers its services to its audiences.

We needed our brand to better reflect who we are and where we are headed. Our last brand refresh was about 10 years ago. Since then, Montgomery College has grown and evolved and so has the world around us. Our refreshed brand helps us stay relevant, reaffirm our commitment to students and the community, and highlights our unique value in higher education. 

When used consistently, our refreshed brand will help us:
  • Enhance perceptions of the College
  • Build trust with diverse audiences
  • Strengthen student recruitment and retention
  • Align internal teams with a shared sense of purpose
  • Show our impact on campus and in the broader community
We listened to the many people who are part of our College community, including faculty and staff, students, alumni, community partners, and local business and industry leaders. We wanted to hear their perspectives on who the College is, what makes it special, and the value and strengths that we bring to students and the community. We also looked at enrollment and outcome data, examined industry research, and analyzed our competitors.
 
We learned that what sets us apart from other higher education institutions is our powerful mix of academic excellence and workforce readiness, inclusivity and community, and flexibility and accessibility. Our refreshed brand is designed to strongly and clearly communicate these values.
Montgomery College has always upheld academics, accessibility, and support. However, our old brand did not clearly and consistently communicate these values. The refreshed brand uses visuals and voice to bring these ideas to life.
 
As part of this refresh, we are introducing a new logo, an expanded color palette, and an updated font for our visual branding. The new logo and colors build on the familiar “MC” and purple, while adding movement and energy into our visual brand.
 
New messages about Montgomery College feature an inclusive, aspirational, and adaptive tone. They emphasize our core values of academic excellence and workforce readiness, inclusivity and community, and flexibility and accessibility. The messages can be tailored and adapted for various audiences.

Montgomery College’s missions, values, and transformational aspirations remain unchanged. The brand refresh is designed to strengthen how we communicate and live out those commitments. This next step in the College’s brand evolution will help us better depict the College as an institution rooted in academic excellence, accessibility, and a deep commitment to supporting every student, faculty, and staff member.

Your input has helped shape the refreshed brand, and your ongoing engagement and support will help spread the word about what makes Montgomery College so special. 
 
As a first step, you can update your email signature, Zoom background, and social media channels to align with the new brand. 
 
More importantly, as you interact with families, current and future students, community members, and the College’s partners, you can uplift our brand and our three core strengths: academic excellence and workforce readiness, inclusivity and community, and flexibility and accessibility.
 
Montgomery College has prepared brand resources to help you understand and apply the brand refresh.

Montgomery College will host tailored trainings and briefings for divisions and departments throughout the academic year. At these sessions, you will be able to discuss and learn how to integrate the new brand guidelines into your work.

Montgomery College’s brand refresh will not be implemented all at once. We will begin rolling out the brand starting Fall 2025 and continue through a multi-year process. We will share updates and provide ongoing guidance and support for adoption and understanding of the brand as we move forward.

If you have any questions about the brand refresh, please reach out to brand@montgomerycollege.edu.

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